PupJoy Privacy Policy

Last updated: October 31, 2019

PupJoy LLC and its affiliates ("PupJoy" or "we", "our", "us") respects the privacy of our consumers.

At PupJoy, doing right by our customers is the highest priority. We created this document to provide our customers with transparency into our business practices. First and foremost, we do not and will not sell your data to any third party for any purpose. We do, however, use third party tools that help us provide our service and communicate to future and current customers. The details of what we do, and with whom, are explained below. If you have any questions, feel free to reach out to us at [email protected] - we’re here to help!

This website, currently located at www.PupJoy.com and related sites, as it may be updated, relocated, or otherwise modified from time to time (the "Site"), along with the service available through the Site for the scheduling and delivery of dog products to you (the Site and such service to be collectively referred to as the "Service"), is operated by PupJoy LLC. ("PupJoy," "us" or "we").

This privacy policy ("Privacy Policy") describes the information that we gather from you, how we use and disclose your information, and the steps we take to protect your information. Your use of the Service is subject to your acceptance of this Privacy Policy. By accessing or using the Service in any manner, you acknowledge that you have read, understood, and consent to the privacy practices described in this Privacy Policy.

This Privacy Policy is incorporated into and is subject to the PupJoy Terms of Use.


Information you provide us. We collect and maintain information that you provide to us, such as your first and last name, e-mail, shipping address and billing address, phone number and password when you create an account to log in to our network (“Account”). When you order products on our Site, we will collect all information necessary to complete the transaction, including your name, credit card information, billing information and shipping information.

We collect your profile, preference and behavioral information and we also collect information about your dog(s), including name, breed, gender, birthdate, weight, preference information and photos to personalize your experience such as product recommendations and interactive features. When you provide us feedback or contact us via e-mail, we collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply. When you post product reviews on our Site, the information contained in your review will be stored on our servers and other users will be able to see it.

When you participate in one of our surveys, we may collect additional profile information. When you enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion and verify your identity. When you post information about us on third party social media platforms (each, a "Social Media Service"), we may collect such information through an integration with the Social Media Service provider.

Information automatically collected. We use technology to automatically collect other information about you when you visit our Site or view our advertisements to support our services and communications. See below, Cookies and Interest Based Advertising. This information includes, and is not limited to, device type, browser information, operating system information, device IP, device information, IP address, mobile device identifier, software version, phone model, phone operating system, carrier information, geo-location, the date, time, length of stay, referring website and specific pages accessed and other actions you take on our online Service.

Information collected from other sources. We may collect data about you from third party services for the purposes of: (i) sending you mail, (ii) research and (iii) improving the relevance of our content and marketing effort. We may we may maintain this data or associate it with personal information we collect in other ways. We may also, at your direction, receive information from third party services (such as social networks) that provide a mechanism to share information you have provided to such third parties.


We use, process and disclose your information we collect for our business purposes, including:

Responding to your questions and requests. We use your information to provide you with transactional assistance such as fulfilling your order and ensuring proper delivery of your products, as well as administering promotions such sweepstakes and contests and responding to reviews, comments or other feedback you provide.

Communicating about your account. We may contact you to tell you about changes to our Services, products and programs and we may also contact you about issues with your orders.

Improving our products and services. We may use your information to make improvements to our Sites, Apps products and services, including to personalize our service offerings to meet your needs.

Reviewing Site and App trends and customer interests. We may use your information to customize your experience with us. We may collect information about your activities on and interactions with various devices and link that information. Through such cross-device linking, we can provide you with a consistent experience across the devices you use.

Improving marketing communications. We may send you communications about special offers via regular mail, email or other electronic channels, including ads on Social Media Services. We may use information to deliver you marketing communications based on your interests.

Promote our products or services. If you complete a product review or other feedback or provide any image of your pet(s), we may use your submission for commercial purposes to promote our products and services

User testimonials and feedback. We often receive testimonials and comments from users who have had positive experiences. We occasionally publish such content. We will share your feedback with your first name and last initial only.

User comments on blogs. If you make any comments on a blog or forum associated with our Site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages.  We are not responsible for the personally identifiable information you choose to submit in these blogs and forums. 

Anonymized Data. We may create anonymous data records from personally identifiable data by excluding information (such as your name) that makes the data personally identifiable to you (“Anonymous Data”).  We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation.  We reserve the right to use Anonymous Data and aggregated and other de-identified information for any purpose and disclose Anonymous Data to third parties in our sole discretion.


PupJoy does not rent, sell, trade or disclose your information to unrelated third parties, except as set forth in this Privacy Policy. We may share your information in limited circumstances, such as to conduct our business, when legally required or with your consent, including:

When you use the Services, the personally identifiable information you provide will be shared with the third parties that you designate to receive such information, including other websites, your friends, relatives and business associates.

We may work with third party service providers who provide shipping, message delivery, payment processing, development, hosting, analytics, maintenance, and other services relating to the operation of the Service for us. These third parties may have access to or process your personally identifiable information for these purposes. We limit the personal information shared with these third parties to that which is necessary to carry out these functions. We may make certain automatically collected and other aggregate non-personally-identifiable information available to third parties to: (i) comply with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our users' interests, habits, and usage patterns for certain content, services, advertisements, promotions, and/or functionality available through the Service.

We may also disclose your information if required to do so by law or if we believe that such action is necessary to comply with state and federal laws (such as U.S. Copyright law); in response to a court order, judicial or other government subpoena or warrant; or to otherwise cooperate with law enforcement activity. We also reserve the right to disclose any information we collect as appropriate or necessary to: (i) take precautions against liability; (ii) protect PupJoy and others from fraudulent, abusive, or unlawful uses or activity; (iii) investigate and defend ourselves against any third party claims or allegations; (iv) protect the security or integrity of the Service; and/or (v) protect the rights, property, or personal safety of PupJoy, our users, or others.

In the event that all or a portion of PupJoy or its assets are acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information that we have collected from or about you in connection with such merger, acquisition, sale, or other change of control. If another company acquires our company, business, or assets, that company will possess the personally identifiable and other information collected by us and will assume the rights and obligations regarding your personally identifiable information as described in this Privacy Policy.

Any information, including personally identifiable information, that appears in your public profile or that you voluntarily choose to include in a publicly accessible area of the Service, such as a review, will be available to anyone who has access to that content, including any other user of the Service and/or potentially any other internet user.


Email Communications. We will periodically send you e-mails that communicate the use of our Site or Services.  When you receive email communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below).  Despite your indicated e-mail preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy.

Cookies. If you decide at any time that you no longer wish to accept Cookies from our Service for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. Consult your browser’s technical information. If you do not accept Cookies, however, you may not be able to use all portions of the Service or all functionality of the Service.

Text Messaging. By signing up for our Service, you are expressly consenting to receive text messages to any mobile number you provide.  You agree we may send you such text messages to notify you about upcoming orders, and for other customer support, account or service-related purposes. You also agree that we may send you text messages to communicate to you about offers, products, services, and/or programs, provided that we will seek your affirmative consent before sending you marketing or advertising-related text messages using an automatic telephone dialing system. Text messages will only be sent to the mobile phone number you supply. In some instances, you may have the opportunity to reply to a message, which may result in additional response messages. Your consent to receive marketing or advertising messages via an automatic telephone dialing system is not a condition of purchase.

Message and data rates may apply. We do not charge a fee for our text message programs and assume no responsibility for charges by your carrier that you may incur when you sign up to receive text messages from us. You may opt out of a text message program at any time by replying STOP to the number from which you received the message, or as otherwise stated in the specific terms and conditions for the applicable text message program. You may receive a final confirmation message to confirm that you will no longer receive text messages from the applicable text message program unless you opt back into such program. If you unsubscribe from a text message program, you may continue to receive text messages through any other text message programs you have joined until you separately unsubscribe from those programs.  You acknowledge that our program platforms may not recognize and respond to unsubscribe requests that do not include the STOP keyword command and agree that Grove and its service providers will have no liability for failing to honor such requests. Some of our text messaging services have additional terms and conditions that will apply in addition to the description above.

Changing or Removing your Personally Identifiable Information

You may update or correct your profile information and preferences at any time by accessing your account preferences page on the Site. Please note that while your changes are reflected promptly in active user databases, we may retain all information you submit for a variety of purposes, including backups and archiving, prevention of fraud and abuse, and analytics. If you would like us to remove any of your information, please email us at [email protected]


The Services are not directed at children and we have no intention of collecting information from young people. If we become aware that information from a child under 13 has been collected without the consent of such child's parent or guardian, we will use all reasonable efforts to delete such information.


Third Party Payment Processors. When you make a purchase on the Site, any credit card information you provide as part of your payment information is collected and processed directly by our payment processors Braintree, PayPal and Apple Pay. We never receive or store your full credit card information.

Third Party Websites. As a convenience to our visitors, our Services may contain links to websites that we believe offer useful information. The policies and procedures we describe here do not apply to those websites. We suggest contacting those websites directly for information on their privacy policies. PupJoy is not responsible for the privacy practices of third parties, regardless of whether they are linked or otherwise connected to our Services.


Cookies. We and our service providers collect information about users over time and across different websites and devices through the use of tracking tools including cookies, web beacons, device identifiers and other online information-gathering tools (collectively, "cookies"). While the cookies that we use may change from time to time, we use cookies for the same purposes, including:

  • To authenticate your account and store your password if you are a registered account holder;
  • To monitor performance of our Services;
  • To learn more about the way you interact with our content;
  • To personalize your experience on our Sites, Apps and Social Media Services;
  • To optimize and tailor our Sites and Apps;
  • To make product recommendations and provide you with advertising content on our Services and elsewhere in which we think you will be interested;
  • To measure the effectiveness of personalized ads;
  • To pursue analytics and research to help us improve our Services and product offerings;
  • To better understand our Site visitors and App users and their respective interests, including by learning about your online activities across devices.

Interest based advertising. We and our service providers use cookies to learn about what ads you see, what ads you click, and other actions you take on our Sites, Apps and other sites. This allows us to provide you with more useful and relevant ads on both PupJoy-owned and operated sites and unaffiliated sites. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our Sites or Apps, visiting sites that contain our content or ads, interacting with our tools or using our payment services. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (DAA) (a coalition of marketing, online advertising, and consumer advocacy organizations). See "Advertising Preferences and Opt-out" below to opt-out of such advertising.

Third party advertising management partners may help us display tailored content to our customers' interests and serve interest-based advertising on our behalf. We do not provide any personal information to advertisers or to third party sites that display our interest-based ads. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may collect information through cookies about your browsing activity on our website to display interest based ads. Also, some third-parties may provide us information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that we may use to provide you more relevant and useful advertising.

Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that appear on our sites directly to your browser. They automatically receive your IP address when this happens. They may also use cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies or other features that advertisers and third- party sites may use, and the information practices of these advertisers and third-party websites are not covered by our Privacy Policy. Please contact them directly for more information about their privacy practices.


We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information.


We may retain your data for as long as we believe there is a business, legal or security reason for doing so, even if you are no longer an active customer.


You may correct or update information collected about you through our Services by contacting us at the email address noted at the end of this Privacy Policy below, or by editing your information and preferences on the "Your Account" pages of the Site.


Section 1798.83 of the California Civil Code permits California residents to request from a business, with whom the California resident has an established business relationship, certain information about the types of personal information the business has shared with third parties for those third parties' direct marketing purposes and the names and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year. If you are a California resident, you may make one request each year by sending a request to [email protected]


The Service is hosted in the United States and is intended solely for visitors located within the United States and Canada. If you choose to use the Service from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personally identifiable information outside of those regions to the United States for storage and processing, and by providing your personally identifiable information on the Service you consent to that transfer, storage, and processing. Please note that the United States does not have the same data protection laws as the European Union and other regions.


We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this Privacy Policy at any time. If we make any changes, we will change the Last updated date above. You should consult this Privacy Policy regularly for any changes.


By choosing to visit our Services, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the State of Illinois, without reference to the choice of law or conflicts of law principles thereof, and will be subject to the dispute resolution clause contained in the terms of use applicable to the Services. You also agree to abide by any limitation on damages contained in the terms of use of our Services.


Please contact us with any questions or comments about this Privacy Policy or your consent choices by e-mail at [email protected] You may also contact us at the following address:

PupJoy LLC
1720 W. Division St.
Chicago, IL 60622